The blog
Editorial on push, written by the team that ships it.
Practical notes on segmentation, A/B testing, FCM, OneSignal, and the parts of push that nobody warns you about.
Featured · Strategy
May 10, 2026 · 6 min read
Why most push notifications never get opened
Default platform settings make sure your pushes arrive — but rarely make sure they get opened. The fix is upstream, not in the copywriting.
PU
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PushStreamLab
Engineering team
Engineering
May 5, 2026 · 8 min
OneSignal vs Firebase Cloud Messaging — when to pick which
Both platforms can deliver the same push. The differences show up in segmentation, analytics, and how much custom work you avoid.
PushStreamLab
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Strategy
Apr 28, 2026 · 7 min
A practical guide to push notification segmentation
Segments only work if they map to your activation funnel. Here is the framework we use on every setup project.
PushStreamLab
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Engineering
Apr 21, 2026 · 9 min
How to design A/B tests for push that you can actually trust
Uneven sample sizes, leaky variants, no statistical significance — most push A/B tests are theatre. Here is how to set them up properly.
PushStreamLab
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Product
Apr 14, 2026 · 6 min
What a push notification analytics dashboard should actually show
Most platform dashboards are built for the platform vendor, not for your team. Here is what we ship instead.
PushStreamLab
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