A/B Testing
Measure what works before you scale
A/B testing push notifications is easy to do badly — uneven sample sizes, leaky variants, no statistical confidence. We set up your A/B testing framework with proper variant allocation, conversion event tracking, and a results dashboard that calls a winner only when the data supports it. Your team can spin up new tests without re-doing the plumbing each time.
What you receive.
A concrete list of what arrives at handoff — no vague consulting outcomes.
- A/B test variant allocation framework
- Conversion event tracking wired through to analytics
- Results dashboard with confidence indicator
- Test design template for marketing team
- Sample report walkthrough for first live test
From brief to handoff.
Test design
We help you choose a meaningful first test (subject, time, copy).
Implementation
Variant allocation + conversion tracking + dashboard wired up.
Dry run
Synthetic test traffic verifies allocation balance and tracking accuracy.
Handoff
Template + Loom + 14-day support during your first real test.
Common questions.
Depends on your daily push volume — we calculate this for you during test design.
Up to 4 variants on Enterprise; 2 on Pro and below.
Pair with another discipline.
OneSignal Setup
Full OneSignal install on your web property or app — branded prompt, topic subscriptions, and analytics wired correctly the first time.
Firebase Cloud Messaging Setup
Production-grade FCM install for iOS and Android — APNs certificates, topic subscriptions, and message templates that survive OS updates.
Audience Segmentation
Behavioral and attribute-based segments that let you stop blasting everyone with the same push.