Audience Segmentation
Send the right message to the right person
Segmentation is what separates push that converts from push that gets blocked. We design and implement audience segments based on user behavior (signups, purchases, time-in-app), user attributes (plan, region, language), and engagement state (active, dormant, churning). You end up with a segment library that your marketing team can use directly, plus a workflow for adding new segments without engineering involvement.
What you receive.
A concrete list of what arrives at handoff — no vague consulting outcomes.
- Audience segment library (3-10 segments depending on plan)
- Tag and event tracking integrated with your push platform
- Segment dashboard accessible from admin panel
- Segment refresh strategy documented
- Walkthrough Loom for non-technical team members
From brief to handoff.
Audit
We map your current user signals — events, attributes, lifecycle states.
Design
You approve a segment library aligned to your activation funnel.
Build
We wire tags + events and verify segment membership counts.
Handoff
Dashboard access + Loom walkthrough for your marketing team.
Common questions.
Yes — we can integrate with your existing event stream or set up a fresh one.
Real-time segment refresh is supported on Pro and Enterprise plans.
Pair with another discipline.
OneSignal Setup
Full OneSignal install on your web property or app — branded prompt, topic subscriptions, and analytics wired correctly the first time.
Firebase Cloud Messaging Setup
Production-grade FCM install for iOS and Android — APNs certificates, topic subscriptions, and message templates that survive OS updates.
A/B Testing
Structured A/B test setup with proper sample sizing, variant tracking, and a verdict you can actually trust.